Thread: Amazon China Kindle Store will stop operation on June 30, 2023
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Old 06-03-2022, 06:05 AM   #11
rcentros
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Apparently the Amazon Kindle (and Amazon's eBooks) had become a niche product in China — at least according to this article...

Quote:
Poor sales might play a role. While Amazon is a frontrunner in the e-reader and e-book markets for numerous countries, it has struggled in China as of late. The country was once the Kindle's largest market, with internal data (obtained by Reuters) showing that it represented over 40 percent of e-reader sales in 2017. The rise of Chinese competitors like Xiaomi and TikTok parent ByteDance eroded Amazon's share, however, and iiMedia Research analyst Zhang Yi told Nikkei that the Kindle brand is now "relatively niche" in the region. The Chinese are more likely to read with their phones, and domestic e-book services like Tencent's China Literature dominate where the Kindle app isn't even in the top 10.
https://finance.yahoo.com/news/amazo...132935052.html
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